Premier Banking and Private Client Services

Premier bank accounts provide high-net-worth clients customized banking offerings and financial services. Specialists assist managing assets optimally through loans, investments, trusts, and estate planning. Clients benefit from premium interest rates, low fees, and exceptional personalized support in appreciation of consolidated account relationships.

What is Premier Banking?

Premier banking offers affluent clients:

Dedicated account managers providing white-glove banking support
Higher interest rates on deposit balances and lower loan rates
Custom tailored banking, lending, and financial solutions
Robust online dashboards and portfolio monitoring tools
Fee waivers and discounts on services

Eligibility is based on maintaining minimum combined deposit and asset balances at the bank. Premier tiers recognize relationship depth.

Premier Banking Eligibility Requirements

Common eligibility thresholds for premier banking include:

$100,000 – $250,000 in combined deposit and investment balances
$250,000 – $1 million in total balances
Over $1 million in total balances held at the bank

Higher tiers feature more personalized service and better rates as incentives for consolidating more assets under management at the financial institution.

Benefits of Premier Banking

Premier banking advantages include:

Personal bankers and account managers providing white-glove service
Higher interest rates on deposit accounts
Lower interest rates on loans like mortgages and lines of credit
No monthly account fees and minimum balance waivers
Free wire transfers, cashier’s checks, and safe deposit boxes
Free or discounted brokerage trades
Airport lounge access when traveling

Premier Banking Account Features

Premier accounts offer premium features like:

Relationship pricing linking account rates/fees to total balances
Unlimited check writing and transactions
Preferred mortgage rates and exclusive lending options
Access to sophisticated wealth management and planning
Discounted foreign exchange pricing on international transactions
Complimentary next-day bill pay and overnight courier check delivery

Common Premier Banking Services

Specialists help premier clients with services including:

Custom banking and household management
Portfolio structuring, investment management and retirement planning
Trust services like estate planning, wills, inheritance protection
Lending services providing premium rates and flexible terms
Financial reporting unifying details across accounts
Cash management features optimizing balances
Philanthropic giving management, foundations, and donor-advised funds

Why Banks Offer Premier Programs

Banks provide premier tiers to:

Attract new wealthy clients by promoting tiered elite status
Compete against competing banks and investment houses for large deposit balances
Incentivize existing clients to consolidate more assets for better pricing
Develop deeper relationships with largest clients for lifetime value
Cross-sell lucrative services like trusts, investments and complex lending

Affluent clients are coveted by financial institutions for profitability.

Client Relations Manager Partnership

A dedicated relationship manager quarterback’s premier clients’ needs:

Single point of contact streamlines reaching the right experts
Personal familiarity with financial plans and total relationships
Proactive notifications on market events impacting holdings
Advisor on optimizing banking activities and investments
Resolver of problems and exception requests

RM relationships deliver personal connections differentiating premier services.

Premier Credit and Debit Card Perks

Top-tier credit and debit cards include:

Airport lounge access cards for free stays when traveling
Annual statement credits offsetting travel fees like checked bags
Signing bonuses like 50,000 points for spending minimums
Elite status boosting points and airline mile rewards
Other premium benefits like rental car insurance, hotel upgrades and dining perks

Cards cater to affluent client lifestyles and reward consolidating spending.

International Banking Support

Premier help coordinating international banking needs includes:

Loans and lines of credit globally leveraging multiple currencies
Access to international trade finance products assisting global transactions
Foreign currency exchange services at preferred rates
Streamlined assistance transferring and depositing funds worldwide
International credit cards without foreign transaction fees

Take advantage of global needs and opportunities.

Closing Thoughts

Premier bank programs recognize and reward high-value customers through supreme service, pricing perks and lifestyle benefits. Personal bankers act as quarterbacks supported by specialized experts customizing sophisticated services from investments to trusts to integrated wealth management. Clients benefit from dedicated attention helping protect and grow significant assets. Premier banking delivers elite financial services valuing premium relationships.